Pioneer DJ rebrands to AlphaTheta.

Pioneer for many decades has been the industry standard setup for home studio and club.festival djs alike..

Alpha Theta already owns the Pioneer Dj brand but has decided to scrap the Pioneer DJ name and instead brand it’s newest and all forthcoming products under the Alpha Theta brand name.

 AlphaTheta says that Pioneer DJ products will continue “for the foreseeable future”

Source: Music Radar

“As of today, it seems that new products from the company will now bear the new AlphaTheta logo, seemingly at the expense of the Pioneer DJ name. It’s not quite up there with Elon Musk changing the name of Twitter to X, but in the DJing community, it’s not far off.”

Source: Pioneer DJ

“Since the introduction of the CDJ-500 in 1994, Pioneer DJ has built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey”.

“Now, with products launching as AlphaTheta, we’ve created a brand that will propel us into the future, while also maintaining the quality and innovation that you’ve come to expect from us.”